CARHARTT SKin care

Package Design

OBJECTIVE

To choose an existing brand and create an extension line of products, and design the new identity, packaging, and in-store display.

INSPIRATION

Carhartt is an extremely successful brand with a respectable history for manufacturing trustworthy clothing products and accessories. I wanted to branch out into a field of products that would make sense for them as a company to sell not only to their already trusted consumers, but to help attract new ones as well.